Campaigns and audiences

Campaigns for your customer base, with well-defined audiences.

Use the data in your customer base to organize audiences and campaigns. When someone replies, the agent and your team pick up the conversation.

Hisen
Audienceselection
Last purchase over 90 days agoTag: customer
Requires the last purchase field to be filled in.
Campaignpreview
Hi! New items just arrived in the line you usually buy. Want me to send you current pricing?
ChannelWhatsApp · approved template
WindowWeekdays, business hours
RepliesRestock agent + team
Repliesconversations
Yes, please send it over.
AgentSure. What quantity do you have in mind?
Handed off to a sales rep
Illustrative exampleAudience selection → campaign preview → conversation.

Segmentation

Segment your contacts before building the campaign.

Combine contact details, tags, funnel stage and custom fields. Your audience is only as good as the data you keep.

Tag: active customerFunnel stage: purchasedField: South regionLast purchase over 90 days ago
Requires the last purchase field to be filled in.
Campaign reviewDraft
AudienceCustomers whose last purchase was 90+ days ago
MessageApproved restock template
Send windowWeekdays, business hours
LimitsSet in the strategy
RepliesRestock agent + team
EditStart campaign
Illustrative exampleIllustrative fields. On WhatsApp, sends may require approved templates and incur channel fees.

Preparation

Review the campaign before it goes out.

Check the audience, message, send window and applicable limits. On WhatsApp, sending may depend on approved templates and channel fees.

Continuity

Every reply flows into your sales process.

Connect the campaign to a prepared reply flow that gauges interest, qualifies demand and drives the next step.

See customer win-back
Yes, please send it over.
AgentSure. What quantity do you have in mind?
About 40 boxes.
Handed off to the sales rep with full context

Questions

Frequently asked questions

Can I segment by last purchase?

Yes, as long as that information lives in a compatible field in your customer base. Where that data comes from and how it stays current needs to be part of your operation.

Does Hisen provide contact lists?

This offering works with the customer base you provide. It does not include supplying or scraping lists.

Can I send an unlimited number of messages?

Sending depends on the limits you set, your balance, and the rules and terms of the connected channel.

Give your customer base a next step.

Start with an audience you know and an approach that makes sense.