Customer reactivation

Win back customers with AI and reopen opportunities in your base.

Reconnect with people who already know your business. Hisen helps you organize the outreach, understand their interest and set up the next step of the sale.

Hisen
Audienceselected
Bought the categoryLast purchase over 90 days ago
Requires purchase data available in Hisen.
Strategyrunning
Audience selectedbase
Restock outreach sent
Customer replied with interest
Handed to the sales rep with contextteam
Existing customerWhatsApp
AgentHi! The line you used to buy is back in stock. Would you like to see the current terms?
I'd like to see the current terms.
Handed to the sales rep
Illustrative exampleNo volume or revenue figures: just one existing customer's path.

The problem

How to win back customers who stopped buying.

Knowing who bought before is a start. Then someone has to pick the approach, reach out, reply and follow up on the interest. Organize that work in Hisen so your customer base doesn't depend on an improvised campaign every month.

How it works

Set up your reactivation campaign in four steps.

  1. 1

    Choose who to re-engage.

    Import or select contacts and use the information you have to define the audience.

    Last purchase over 90 days ago
  2. 2

    Prepare a reason to talk.

    A new offer, a restock or a sales update has to make sense for that customer.

    The line you used to buy is back in stock. Would you like to see the current terms?
  3. 3

    Understand the reply.

    The agent answers questions and identifies interest according to your guidelines.

    I'd like to see the current terms.
    AgentSounds good. What quantity do you need?
  4. 4

    Set up a next step.

    Hand off to the team or offer a booking when that's part of the process.

    For the sales rep
    InterestCurrent terms
    ReasonRestock
Illustrative exampleA single example that moves through all four steps.

Example

“Let's win back the customers who used to buy this category.”

Build an audience, review the message and decide when the team should take over. The conversation reaches the sales rep with what the customer said and why they're interested.

Purchase-based segments require that data to be available in Hisen. Contacts must be eligible for outreach on the chosen channel.
Hisen
Existing customerconversation
I'd like to see the current terms.
AgentSounds good. I'll pass your conversation to the sales rep with what you need.
Handed to the sales rep
What the rep receivescontext
ReplyWants to see the current terms
ReasonCategory restock
SourceReactivation campaign

Questions

Frequently asked questions

Does Hisen find past customers on its own?

You provide the customer base and the data it needs, through an import or an available integration. Selection starts from that information.

Does the sales rep still take part?

Yes. You decide when the opportunity should move on to the team.

Can I keep trying until the person replies?

The strategy needs limits and stop conditions that respect the contact and the channel's rules.

Give the customer base you've built a next step.