From content to conversation

Turn Instagram comments into DM conversations.

Connect engagement on your post to a conversation built around your offer. Hisen helps you reply, understand what people want and move them to the next step.

Hisen
PostInstagram
your_brand
Sample postComment INFO to get the guide
lu.martins I want to know more
DirectDM conversation
Preset messageHi! Here's the info you asked for about the offer.
Does it work if I've never used it?
AgentIt does. It was designed for people who are just starting out. Want me to walk you through the format?
Illustrative exampleFictional post, no image of a real person.

How it works

How to set up the comment-to-DM flow.

  1. 1

    Pick the trigger.

    Choose the post and the condition that starts the automation.

  2. 2

    Write the first message.

    Tie the reply to what the content promised.

  3. 3

    Plan what comes next.

    Guide the agent to answer questions and spot real interest.

  4. 4

    Hand off when it makes sense.

    Your team takes over with the full conversation in view.

Beyond the link

Automation doesn't have to end with sending a link.

Someone who asked for a resource may have questions about the product. Prepare the agent to explain the offer, understand what the person is after and help with the next step, within Instagram's rules.

Example

A launch with a conversation ready to go.

The post presents the offer. The comment starts the contact. In the DM, the agent explains who the product is for and answers questions. When the person needs to negotiate or wants specific guidance, the team takes it from there.

Launch postCommentDM with the offerQuestions answeredTeam takes over
Automations require a compatible account, the necessary permissions and compliance with Meta's messaging rules.

Questions

Frequently asked questions

Can I use specific keywords in comments?

Yes. Set the automation's condition using the options available for the post.

Does it work as an unlimited sequence of messages?

No. The follow-up has to respect the channel's permissions and conditions.

Can someone on the team take over?

Yes. The conversation stays available for monitoring and human follow-up.

Get the conversation ready for your next post.